Appendix . Afterword
Why Did We Write the Book?
Getting you from BIG Ideas to BIG Results is the promise of this book.
We would like to share with you some of the influences and career experiences that have shaped our thinking about what has become our joint practice. We hope when you put down the book you will grasp our simple but powerful process and principles, be emboldened by the insights you have gleaned, and share our passion for successfully leading organizations from BIG ideas to BIG results.
Mike Kanazawa
Going through business school in the late 1980s, my uncle and business mentor gave me some advice. He had both risen up the corporate ranks in oil companies and then built his own company that was sold to Computer Sciences Corporation. ...
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