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Big Winners and Big Losers: The 4 Secrets of Long-Term Business Success and Failure
book

Big Winners and Big Losers: The 4 Secrets of Long-Term Business Success and Failure

by Alfred A. Marcus
October 2005
Intermediate to advanced content levelIntermediate to advanced
400 pages
8h 19m
English
Pearson
Content preview from Big Winners and Big Losers: The 4 Secrets of Long-Term Business Success and Failure

Chapter 2. Companies That Hit and Missed The Mark

To choose the companies that were big winners and big losers, I used the stock market as an indicator of performance (See Appendix B, “Using the Stock Market as an Indicator of Performance,” for my reasons).[1] For a company to be a big winner, its ten-, three-, and one-year average annual market return had to exceed the average of its industry, and its five-year average annual return had to be more than double the industry's average.[2] Companies that missed the mark had the opposite characteristics. Their ten-, three-, and one-year average annual market returns were below their industry's average, and their five-year average annual return was less than half the industry average.

Using these criteria, ...

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Publisher Resources

ISBN: 0131451324Purchase book