Chapter 8. Companies That Keep Losing
This chapter describes nine firms that kept losing. These nine firms were selected for further analysis based on the following criteria. (See Table 2.4 in Chapter 2, “Companies That Hit and Missed The Mark.”)
As of January 1, 2002, their ten-year, five-year, three-year, and one-year average annual market return was less than that of their industry.
Their five-year average annual market return was half or less than half of their industry average.
Their six-month average return, January 1 to June 1 of 2002, also was less than that of their industry.
This chapter provides information about the industries in which the big losers competed, the products they sold, and their competitors. This analysis parallels that ...
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