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Big Winners and Big Losers: The 4 Secrets of Long-Term Business Success and Failure
book

Big Winners and Big Losers: The 4 Secrets of Long-Term Business Success and Failure

by Alfred A. Marcus
October 2005
Intermediate to advanced content levelIntermediate to advanced
400 pages
8h 19m
English
Pearson
Content preview from Big Winners and Big Losers: The 4 Secrets of Long-Term Business Success and Failure

Chapter 9. Sour Spots

The main reason that the big losers did not do as well as the big winners is that they were in sour spots. By a sour spot, I mean that they were in competitive spaces occupied by other firms offering similar or equally good products and services. The big losers were in inhabited territory. (See Chapter 10, “Rigidity.”) The products and services that they offered did not stand out as special—they did not confer distinctive benefits that customers could not obtain from other sources. (See Chapter 11, “Ineptness.”) This chapter explores what it means to be in a spot that is noticeably inferior to your competitors and highly contested.

When you are in a sour spot, you are in a conspicuously poorer position than competitors. Your ...

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Publisher Resources

ISBN: 0131451324Purchase book