Book descriptionMany B2B companies seek to grow beyond traditional product lines by venturing into new services. Yet they often overlook the opportunity to capture sales from free services they provide. This article outlines the free-to-fee, or F2F, service transition. It shows how to inventory free services (categorizing them as profit drains, distributor delights, competitive weapons, or gold nuggets) and lays out a path for profitably generating revenues.
- Title: Bill It, Kill It, or Keep It Free?
- Release date: November 2018
- Publisher(s): MIT Sloan Management Review
- ISBN: 53863MIT60204
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