NOTES ON THE 1920s
In the post-World War I period a wide variety of businesses, people and professions availed themselves of public relations. They were eager to try it out to help solve their problems, and so was I. I found myself advising people and organizations here and in Europe—politicians, publishers, singers, insurance companies, manufacturers and friends.
World War I demonstrated to Europeans the effectiveness of the mass-production and mass-distribution techniques of American industry. They looked up to Henry Ford as a hero and wanted to imitate American selling and promotion methods. Some European businessmen decided to draw directly on American know-how and acted as they thought American businessmen would ...