GEORGE WASHINGTON HILL: INDUSTRIAL TORNADO
My assignment as counsel on public relations to the American Tobacco Company, a blue-chip corporation that made cigarettes and cigars, followed close on the heels of our relationship with Procter & Gamble.
The doughboys in World War I had popularized cigarettes. Up to that time manufactured cigarettes, called tailor-mades, had been thought déclassé. My father would not permit cigarette smoking at home. In some quarters, smoking cigarettes was considered a mark of effeminacy. But when the boys returned from France, where they had rolled their own, they took up ready-made packaged varieties. Three cigarette companies—Liggett & Myers, R. J. Reynolds and American Tobacco—had the major share of ...