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Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

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chapter 64

THE THEATER

LEAGUE OF NEW YORK THEATERS

In 1913, when I was with the Medical Review of Reviews, Brock Pemberton, theatrical reporter of the New York Times, was in my office on lower Broadway discussing the troubles of the Broadway theater with me. He was interviewing me about our private production of Damaged Goods, too daring for commercial Broadway, which we were putting on at the Fulton Theater. Thirty-six years later, in 1949, Pemberton, now a theatrical producer and president of the League of New York Theaters, discussed the troubles of the Broadway theater with me again, with a different purpose in mind. On behalf of the League he retained me to help lift the legitimate theater out of the doldrums.

Brock was a highly literate ...

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