STRATEGY 8

Think and Act Entrepreneurially

I am a woman who came from the cotton fields of the South. From there I was promoted to the washtub. From there I was promoted to the cook kitchen. And from there I promoted myself into the business of manufacturing hair goods and preparations… I have built my own factory on my own ground. … Don’t sit down and wait for the opportunities to come; you have to get up and make them. … I got my start by giving myself a start.

—Madam C. J. Walker

IN HER MEMOIR, Success Never Smelled So Sweet (Random House, 2004), Lisa Price recalls loving scents from an early age. Most of the fragrant rose petals that she was charged with scattering as a flower girl at her aunt’s wedding never hit the floor—for Price they ...

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