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Blind Faith by Edward Winslow

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67

CHAPTER FOURFAITH IN PROFESSIONAL ADVICE CONFLICTS OF INTEREST

Well, the broker made money and the firm made money— and two out of three ain’t bad.

ANONYMOUS

EVALUATING THE CORPORATION

IT’S A DIFFICULT JOB, at best, to evaluate the merits of a corporation as a potential investment. Interpreting the accounting, understanding how the business operates, and factoring in a host of other issues, including current investor psychology, can make the task pretty intimidating for even the most seasoned professional. But the decision as to whether a stock should be bought, held, or sold is made easier for most employees of the brokerage and investment banking industry because as a group they think it’s always a great time to jump in and buy.

Investment ...

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