INDEX
- accommodation
- advertising see also Ariel; communication; De Beers; Shebah; Unilever; marketing; Nike
- — gender diversity
- — gender effects
- — gender responses
- — representation of women
- — traditionalism of
- — treatment of women
- — women in
- — to women
- aesthetics and semiotics
- AFL women's competition
- — business benefits
- — challenges
- — collaboration
- — opportunity
- Amazon
- Amazon Dash
- AmazonFresh
- Amazon Go
- ambition
- Ariel
- aspirations, women's
- assimilation
- assumptions; see also stereotyping; unconscious bias
- Australian Workplace Gender Equality reports
- authenticity
- #blackgirlmagic
- bias, gender; see also unconscious bias
- — freedom from
- blind spots
- blueprint plans for female–focused business
- — advantage
- — communicating
- — growth
- — innovation and leadership
- — three phases
- — vision
- boards, women on company
- Boston Consulting Group (BCG)
- bottom line see profits
- brain, gender differences
- brand-love model
- — affinity
- — dating
- — flirting
- — ignoring
- — marrying
- — tolerating
- brand(s) see also advertising; marketing
- — alignment
- — changing image
- — communication
- — commitment
- — design
- — emotional bond
- — loyalty
- — relationships with women, building
- — value model
- — visibility
- budget
- business; see also female lens; male lens
- — adapting to women's needs
- — board(s)
- — commitment to female audience
- — costs, staff
- — female-lensed
- — freedom from bias
- — gender effects on
- business myths
- — all-female team
- — budget too small
- — equal opportunity
- — femvertising
- — person managing
Get Blind Spots now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.