INDEX

  • accommodation
  • advertising see also Ariel; communication; De Beers; Shebah; Unilever; marketing; Nike
    • — gender diversity
    • — gender effects
    • — gender responses
    • — representation of women
    • — traditionalism of
    • — treatment of women
    • — women in
    • — to women
  • aesthetics and semiotics
  • AFL women's competition
    • — business benefits
    • — challenges
    • — collaboration
    • — opportunity
  • Amazon
  • Amazon Dash
  • AmazonFresh
  • Amazon Go
  • ambition
  • Ariel
  • aspirations, women's
  • assimilation
  • assumptions; see also stereotyping; unconscious bias
  • Australian Workplace Gender Equality reports
  • authenticity
  • #blackgirlmagic
  • bias, gender; see also unconscious bias
    • — freedom from
  • blind spots
  • blueprint plans for female–focused business
    • — advantage
    • — communicating
    • — growth
    • — innovation and leadership
    • — three phases
    • — vision
  • boards, women on company
  • Boston Consulting Group (BCG)
  • bottom line see profits
  • brain, gender differences
  • brand-love model
    • — affinity
    • — dating
    • — flirting
    • — ignoring
    • — marrying
    • — tolerating
  • brand(s) see also advertising; marketing
    • — alignment
    • — changing image
    • — communication
    • — commitment
    • — design
    • — emotional bond
    • — loyalty
    • — relationships with women, building
    • — value model
    • — visibility
  • budget
  • business; see also female lens; male lens
    • — adapting to women's needs
    • — board(s)
    • — commitment to female audience
    • — costs, staff
    • — female-lensed
    • — freedom from bias
    • — gender effects on
  • business myths
    • — all-female team
    • — budget too small
    • — equal opportunity
    • — femvertising
    • — person managing

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