2

Applying Core Design Principles

In This Chapter

arrow Defining four pillars of good design: proximity, repetition, contrast, and alignment

arrow Exploring ways to apply these pillars to your own blog design

Just like art, blog design is subjective. My taste may not be your taste and vice versa. And that’s okay. The world would be quite boring if everyone had the same tastes. Despite our own personal tastes, good design applies overarching design principles to make someone’s blog pleasing to the eye and easy to navigate.

As part of human nature, your readers make split-second judgments based on looks alone. That means your blog design speaks before your words ever do. Then when someone goes deeper and actually starts navigating your blog, truer opinions start forming around your overall blog design.

In this chapter, I cover four foundational design principles that leave a lasting impression: proximity, repetition, contrast, and alignment. These design principles originally related to print design, but as the digital world has evolved, they work just the same for web design.

Regardless of whether you design your blog yourself or hire someone to design it for you, recognizing the key design principles will make you realize why you like certain blog designs and not others. The designs you like ...

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