Making Content Easy to Find

In This Chapter

arrow Guiding visitors to your blog content

arrow Giving visitors a logical path to old content

arrow Exploring the difference between categories and tags

arrow Helping readers discover your blog posts

At the heart of blog design lies your content, but what good is an awesome blog design if it doesn’t drive visitors to your content? Sure, finding your latest blog post on your home page should be pretty easy, but consider navigating readers beyond that. Incorporating navigation design is integral to any good blog design.

This chapter gets you thinking about ways visitors might want to find your content. I offer ways for you to help your visitors find your old content as well as discover content they weren’t even looking for — but will certainly be glad to find. You also read about categories and tags and why they’re important in content discovery.

Giving Visitors the Opportunity to Explore

Someone landed on your blog for one reason or another: Someone either came to a particular post through a link from another site or found you through a search engine. Maybe ...

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