About the Author

Melissa Culbertson is a marketing communications professional with over 12 years of experience doing everything from writing content and designing marketing materials to overseeing web projects and managing social media. She’s worked in various industries and on projects ranging from website redesigns to new product launches.

In 2009, Melissa stepped into the blogging world, writing at her personal blog Adventuroo (www.adventuroo.com). The deeper she got into blogging, the more she realized that bloggers craved knowledge to improve their blogs. She had a light-bulb-flashing moment: Her marketing communications knowledge applies to blogging, too.

Less than two years after hitting Publish on her first blog post, she started Momcomm (www.momcomm.com), where she offers tips on blogging and social media and teaches online blogging courses. On Momcomm, she's critiqued over 100 blogs, offering tips to improve a blogger's design, navigation, and content. Melissa has also spoken at blogger conferences on everything from blog design to increasing reader engagement.

Melissa lives in Raleigh, North Carolina, in a house overrun with boys — her husband, two sons, and the family Labrador Trajan.


This book is dedicated to my wonderful husband Daniel, whose support for the work I do never wavers. This book is also for my two boys, Noah and Ethan, who will think it’s cool to see my name on the cover and their names in print. I love you all.

Author’s Acknowledgments ...

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