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THE NICHE

Laying the Foundation

What's Your Name, Private?

Maybe you're working a full-time job that is ultimately unfulflling to you, and during your free moments you're musing about something entirely different. Or you're a journalist who wants to get in on the blogging revolution, and you've discovered a niche with little or no competition thus far. Or maybe you read a lot of blogs, consistently convinced you could do a better job yourself. Bam! You're on the road to conceiving a blog.

Many blogs exist because a fan or expert is tired of reading wrong things written about his or her topics of interest. While, in the old days, you would call these people “crackpots,” now they are bloggers. However, you're going to perform this service ...

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