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Essential Blogging Skills

Now that you've gathered all the tools you need and established a place where you can start out your world-changing website, you might be wondering, “Hey, that's just a lot of equipment, code, and hardware. What soft skills do I need?” Writing talent, finesse, and the quirkiness of just being human are all important factors that will determine whether a blog will be successful, and you need them all to succeed.

First, realize that you're taking on a large commitment here. Who's going to do all this stuff? Unless you can hire a staff of dozens of people, each specializing in their own area of expertise, you'll need to be versatile. Each of the subtopics of this chapter are the bedrock of entire ...

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