4Hello, World

This chapter is about launching your blog. Why are we putting this here instead of after all of the other skills necessary to run a blog? Because your launch is something you’ll need to think about long before you’re ready to put up your first post. Like a restaurant holding a splashy debut, how you present yourself to the world is sometimes more important than your first few blog posts.

In this chapter we discuss creating a biography, creating a set of introductory posts, and understanding blog marketing. These are the first steps on a long journey and probably the most important.

Introducing Yourself

First, define yourself. If you’ve decided on a niche topic, you need to define the characteristics that make you the best person ...

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