Chapter 1
Understanding Niche Blogging
IN THIS CHAPTER
Understanding niche blogging
Finding niche blogs
Discovering the secrets of niche blogging success
Uncovering the negatives of niche blogging
The blogosphere is a crowded place with millions of blogs and bloggers competing for readers, advertising dollars, and links every day. How can a brand-new blogger compete with bigger, established blogs? Certainly, blog marketing and promotion, relationship building, and reader engagement are ways to boost your blog traffic, but before you even start your blog, you might consider another strategy to becoming a successful blogger: defining your blog’s niche.
This chapter explains how to find a niche, decide whether niche blogging is right for you, and position your niche blog for success.
Determining What Makes a Niche Blog
A niche blog is one that focuses on a very specific topic. That topic needs to be popular enough to be capable of drawing a sufficient audience to make maintaining the blog worthwhile to the blogger, but it also needs to be specific and refined enough to keep it out ...
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