Chapter 1
Starting a Business Blog
IN THIS CHAPTER
Understanding why companies blog
Discovering which companies to emulate
Enjoying the benefits of business blogging
Business blogging has moved from being an edgy way for corporations to interact with customers to being a standard practice in some industries. Huge corporations, solo entrepreneurs, and every business in between recognize the power of the blogosphere and online conversation in boosting both customer relationships and sales. For-profit companies, non-profit companies, government agencies, and NGOs have all discovered the benefits of blogging. However, to some business owners and CEOs, blogging can still seem like an unnecessary effort as they struggle to make the connection between traditional marketing and the opportunities blogging provides. This chapter helps you understand why companies blog, which companies are blogging well, and how a business blog can benefit you or your place of employment.
Any business can benefit from a company blog in some way. I built my entire post-teaching career from the idea of building an online writing portfolio while staying home with two small children. Today, I have a thriving ...
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