Chapter 2
Developing a Blog Plan
IN THIS CHAPTER
Finding and analyzing your competition
Differentiating your business blog
Getting to know your audience and their needs
Defining your business blog marketing strategy
Setting goals for your business blog
Developing a team blog with multiple contributors
Creating a business blog plan is a similar process to creating any blogging plan. You need to know who your competitors are and what they’re doing in the same online space where your blog will live, and you need to know who your audience members are and what they want from your blog. You need to determine what goals you have for your blog as well as how you want your blog to look and sound. You can’t create a strategy until you do some research. Only then can you create goals that are focused and attainable. In other words, you need a well-crafted plan before you can leverage the full ...