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Blogging All-in-One For Dummies, 3rd Edition
book

Blogging All-in-One For Dummies, 3rd Edition

by Amy Lupold Bair
April 2023
Beginner content levelBeginner
768 pages
19h 53m
English
For Dummies
Content preview from Blogging All-in-One For Dummies, 3rd Edition

Chapter 2

Developing a Blog Plan

IN THIS CHAPTER

Bullet Finding and analyzing your competition

Bullet Differentiating your business blog

Bullet Getting to know your audience and their needs

Bullet Defining your business blog marketing strategy

Bullet Setting goals for your business blog

Bullet Developing a team blog with multiple contributors

Creating a business blog plan is a similar process to creating any blogging plan. You need to know who your competitors are and what they’re doing in the same online space where your blog will live, and you need to know who your audience members are and what they want from your blog. You need to determine what goals you have for your blog as well as how you want your blog to look and sound. You can’t create a strategy until you do some research. Only then can you create goals that are focused and attainable. In other words, you need a well-crafted plan before you can leverage the full ...

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Publisher Resources

ISBN: 9781119989011Purchase Link