Chapter 3
Choosing Bloggers
IN THIS CHAPTER
Looking internally for bloggers
Finding external bloggers
Defining rules and guidelines
Training bloggers
Providing feedback
After you define your blog’s content plan and marketing strategy, you need to find someone to write content for it on an ongoing and frequent basis. If you’ll be the only blogger publishing content on your blog, then you’re in charge, and you can get started right away. However, if your plan for your organization’s blog will take more time than you’re able to dedicate to it — responding to comments, creating content, and creating an active community on your company’s blog — you should look for help.
Fortunately, several avenues are open to you to find great blogging talent. In fact, you might already have someone working for you who not only would be happy to write your business blog, but would also do a great job at it because they already have writing and social media experience.
Alternatively, many people around ...
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