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Blogging All-in-One For Dummies, 3rd Edition
book

Blogging All-in-One For Dummies, 3rd Edition

by Amy Lupold Bair
April 2023
Beginner content levelBeginner
768 pages
19h 53m
English
For Dummies
Content preview from Blogging All-in-One For Dummies, 3rd Edition

Chapter 4

Writing an Organization’s Blog

IN THIS CHAPTER

Bullet Understanding types of blog posts for company blogs

Bullet Turning a business blog into a sales tool

Bullet Following success tips

Bullet Avoiding things customers don’t like

Bullet Engaging your audience

Your organization’s blog has no chance at success if it’s not well-written, but that applies to more than just the grammatical correctness of your blog’s content. It also applies to the kind of content that you publish on your company blog. To be successful and attract and retain an audience, your business blog posts have to be interesting, entertaining, informative, and conversational. In other words, they need to provide value to the reader. Different readers will surely find value in different types of content. But the bottom line is still the same: If your content isn’t quality, no one will want to read your blog.

This chapter focuses on the actual writing of your business blog posts, showing you how to write content that your audience members want ...

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Publisher Resources

ISBN: 9781119989011Purchase Link