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Blogging All-in-One For Dummies, 3rd Edition
book

Blogging All-in-One For Dummies, 3rd Edition

by Amy Lupold Bair
April 2023
Beginner content levelBeginner
768 pages
19h 53m
English
For Dummies
Content preview from Blogging All-in-One For Dummies, 3rd Edition

Chapter 2

Publishing Advertising

IN THIS CHAPTER

Bullet Getting to know different types of advertising

Bullet Looking at the benefits of specific advertising types

Bullet Understanding the drawbacks of various advertising models

Bullet Knowing where to find advertisers

Once you’ve made the decision to monetize your blog, it’s time to take a deeper look at the different options available to help you earn money. If you decide to employ advertisements as one form of monetization, it is important to understand the various types of ads that you may encounter. Each type of advertisement earns you money in a slightly different way, and knowing your options may help you decide which ads you’re willing to try.

This chapter introduces you to contextual advertising so you can evaluate contextual advertising opportunities and programs in order to choose the best ones to experiment with on your blog. It also walks you through an introduction to text link ads so you fully understand the pros and cons of publishing them on your blog. You also find out about some of the most popular text link advertising programs, so you ...

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Publisher Resources

ISBN: 9781119989011Purchase Link