Chapter 2
Publishing Advertising
IN THIS CHAPTER
Getting to know different types of advertising
Looking at the benefits of specific advertising types
Understanding the drawbacks of various advertising models
Knowing where to find advertisers
Once you’ve made the decision to monetize your blog, it’s time to take a deeper look at the different options available to help you earn money. If you decide to employ advertisements as one form of monetization, it is important to understand the various types of ads that you may encounter. Each type of advertisement earns you money in a slightly different way, and knowing your options may help you decide which ads you’re willing to try.
This chapter introduces you to contextual advertising so you can evaluate contextual advertising opportunities and programs in order to choose the best ones to experiment with on your blog. It also walks you through an introduction to text link ads so you fully understand the pros and cons of publishing them on your blog. You also find out about some of the most popular text link advertising programs, so you ...
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