Blogs aren't just for the hobbyist, as you discover in this business‐oriented part of the book. If you have a business idea up your sleeve or want to put ads on your blog, you'll love Chapter 15 for its tips on installing and understanding Web statistics tools for tracking your traffic. Get the lowdown on using blog advertising programs and tools in Chapter 16 and make a little money with your new blog. Businesses and nonprofit organizations aren't left out, either. Chapter 17 describes how today's companies are making use of blogs to reach customers and critics alike.