Chapter 8
Creating Great Content
In This Chapter
Discovering who your audience is
Getting words onto your blog
Adding value by including links
Planning for blogging dry spells
A lot of elements work together to make a blog successful, from a well-designed layout to fancy technical widgets, but none of those things are a substitute for good content aimed at the right audience. In fact, if you write (or podcast or take photos) well and you’re reaching readers who are engaged by your style and content, you can actually be successful without spending any time at all on your blog’s appearance. Good content can even make your readers forgive an awkward interface or missing bells and whistles, such as RSS feeds or categories.
So, if you do nothing else to make your blog succeed, focus on producing great writing, photos, audio, or videos. Know what your audience wants and deliver it. In fact, try slightly under-delivering it — keep your audience wanting more.
Most blogs include a written component, or are predominantly word-based, so this chapter offers pointers on writing well for the web ...
Get Blogging For Dummies®, 4th Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
