Chapter 1
Discovering Blog Basics
IN THIS CHAPTER
Recognizing the components of a blog
Getting started with your own blog
Selecting a blog topic
Blogging successfully
By now, you've probably heard the word blog tossed around by all kinds of people, seen it show up in news stories or cited on TV news broadcasts, or you may even have a child, friend, or coworker who has a blog. Bloggers are partnering with businesses, and businesses are even creating their own blogs to reach out to their customers. But what exactly do all these people mean when they say they have a blog? And what does a blog written by a teenager have in common with one written by a CEO?
Don't be too hard on yourself if you aren't exactly sure what a blog is. The word blog actually originated from a mash-up of two other words — web and log — so if it sounds made up, that's because it is. In its original form, a blog is a chronologically ordered series of website updates, written and organized much like a traditional diary, right down to the informal style of writing that characterizes personal communication. Over ...
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