Chapter 16
Making Your Blog Easy to Find
IN THIS CHAPTER
Discovering the power of SEO
Branding your blog
Putting RSS to work for your blog
You’ve chosen your blog’s name, selected the hosting plan that is best for you, and gotten into a publishing rhythm that works with your life. Now, how do you go about helping your blog’s audience locate that amazing content? If a blogger blogs and no one reads it, did a blogger really blog?
Thankfully, there are a variety of methods meant to connect your potential audience with your blog as well as keep your current audience reading regularly. Although everything from your social media presence, discussed in Chapters 17 and 18, to your interaction with the blogging community, covered in Chapter 10, will help grow your audience, the methods covered in this chapter carry a big bang for your buck.
Diving into SEO
Search Engine Optimization, or SEO for short, is the art of maximizing your blog’s potential to be found by search engines. If your site is succeeding at search engine optimization, your content is likely to appear high on the list of results that a search engine returns. In a similar manner, if your site falls short in the area of ...
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