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Blogging For Dummies, 7th Edition
book

Blogging For Dummies, 7th Edition

by Amy Lupold Bair
September 2019
Beginner content levelBeginner
416 pages
10h 38m
English
For Dummies
Audiobook available
Content preview from Blogging For Dummies, 7th Edition

Chapter 16

Making Your Blog Easy to Find

IN THIS CHAPTER

Bullet Discovering the power of SEO

Bullet Branding your blog

Bullet Putting RSS to work for your blog

You’ve chosen your blog’s name, selected the hosting plan that is best for you, and gotten into a publishing rhythm that works with your life. Now, how do you go about helping your blog’s audience locate that amazing content? If a blogger blogs and no one reads it, did a blogger really blog?

Thankfully, there are a variety of methods meant to connect your potential audience with your blog as well as keep your current audience reading regularly. Although everything from your social media presence, discussed in Chapters 17 and 18, to your interaction with the blogging community, covered in Chapter 10, will help grow your audience, the methods covered in this chapter carry a big bang for your buck.

Diving into SEO

Search Engine Optimization, or SEO for short, is the art of maximizing your blog’s potential to be found by search engines. If your site is succeeding at search engine optimization, your content is likely to appear high on the list of results that a search engine returns. In a similar manner, if your site falls short in the area of ...

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Publisher Resources

ISBN: 9781119588054Purchase book