Chapter 17

Getting to Know Social Networking

IN THIS CHAPTER

Bullet Generating traffic by helping readers tell others about your blog

Bullet Finding other bloggers and blogs through social networks

Bullet Getting to know popular social-networking websites

Ever been “liked” on Facebook? Done any tweeting lately? What about endorsing someone on LinkedIn? Is this all gibberish to you? Welcome to the world of social networking, consistently the hottest topic online and frequently in the news.

At first glance, social networking can look overwhelming and difficult to understand because it uses a lot of jargon and so many players are in the field. Never fear, however. Social networking is a simple concept: You can connect with others online by using a website or online service. At the very heart of it, social networking is the simple process of finding people you want to hang out with or connecting online with people you already hang out with.

The web has opened the door to meeting people who share your interests, but whose geography or professional careers — to name just a couple of possibilities — made it unlikely you would ever meet in “real” life. Social-networking websites are designed to bring together ...

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