3. Creating a Blogging Strategy

When you decide to create a blog for your business, finding out where to start can be a bit overwhelming. There are plenty of blogging platforms for you to choose from that are hosted by companies on Web sites or are available for you to download, customize, and host on your own Web site.

Discovering the right blogging platform for you has to be the first part of a holistic blogging strategy. In this instance, holistic means that you consider the entire whole of your strategy rather than individual parts. For example, you can have people subscribe to your blog and send updates automatically and in real time through a RSS (Really Simple Syndication) feed. You’ll also want to connect your blog to your Web site ...

Get Blogging to Drive Business: Create and Maintain Valuable Customer Connections now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.