INDEX

airline industry, 3738, 6768

Amazon, 6566

AMC, 21, 50

Apple Computer, 21, 49, 5859

App Store, 58

assembly lines, 44

automobile industry, 1921, 4044, 4647

benchmarks, 25

blue ocean leadership, 1, 91139

across management levels, 98100

versus conventional leadership, 95100

execution of, 122129

implementing, 129130

practices, 123127

steps of, 100122

Blue Ocean Leadership Grid, 109110, 114, 131

blue oceans

barriers to imitation for, 3539

brand building and, 2325

characteristics of, 2535

concept of, 7, 54

creation of, 78, 12, 1819, 2125, 4650

history of, 1011

incumbents and, 2021

technological innovation and, 1920

blue ocean strategy

basis of, 16

economics of, 3233

features of, 2535

history of, 3944

logic of, 89

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