Blue Ocean Classics

INDEX

airline industry, 37–38, 67–68

Amazon, 65–66

AMC, 21, 50

Apple Computer, 21, 49, 58–59

App Store, 58

assembly lines, 44

automobile industry, 19–21, 40–44, 46–47

benchmarks, 25

blue ocean leadership, 1, 91–139

across management levels, 98–100

versus conventional leadership, 95–100

execution of, 122–129

implementing, 129–130

practices, 123–127

steps of, 100–122

Blue Ocean Leadership Grid, 109–110, 114, 131

blue oceans

barriers to imitation for, 35–39

brand building and, 23–25

characteristics of, 25–35

concept of, 7, 54

creation of, 7–8, 12, 18–19, 21–25, 46–50

history of, 10–11

incumbents and, 20–21

technological innovation and, 19–20

blue ocean strategy

basis of, 16

economics of, 32–33

features of, 25–35

history of, 39–44

logic of, 8–9