Blue Ocean Strategy + Beyond Disruption Collection (2 Books)

Chapter Two The Economic and Social Impact of Nondisruptive Creation

Consider these examples: Netflix versus Blockbuster, Amazon versus booksellers and Main Street retailers, Uber versus taxis, and, going back in time, airplanes versus transatlantic ocean liners. Although these examples are disparate and cut across various industries and time, they have three key factors in common. First, they’re all cases of disruptive creation. Read articles, opinions, executive musings, or investor analysis about them, and the word you’ll encounter most often to describe these dynamics is disruption. Second, they all reflect a clear win-lose situation. And third, they all impose painful adjustment costs on society, even as consumers win. Let’s explore ...