Blue Ocean Strategy + Beyond Disruption Collection (2 Books)

Chapter Eight Find a Way to Unlock the Opportunity

Once you’ve identified a nondisruptive opportunity and properly assessed and framed it, the next step is to find a way to unlock it. The best way to achieve this begins with understanding why and how the opportunity has been overlooked or gone unaddressed. That means unearthing the existing assumptions that have concealed the opportunity and then challenging and reframing them to capture it. The existing assumptions here mean the current assumptions held by the industry to which your identified nondisruptive opportunity would seem to naturally belong but doesn’t. The question to answer here is: What industry should theoretically address this issue, and why hasn’t it done so?

Our research ...