Skip to Main Content
Boards That Excel
book

Boards That Excel

by B. Joseph White
August 2014
Intermediate to advanced content levelIntermediate to advanced
272 pages
6h 18m
English
Berrett-Koehler Publishers
Content preview from Boards That Excel

CHAPTER 3

Understand the Enterprise

What Is a Company (School, Hospital …)?

The first marketing course I took began with an assignment to read “A Note on the Worldwide Watch Industry,” a dense document describing the global market for watches including market participants, products, price points, volumes, and distribution channels.

My section mates and I went to class expecting a discussion of the watch industry. That didn’t happen. Instead, our professor, Steve Starr, faced the class and asked a simple question: “What is a watch?”

The answer turned out to be anything but simple.

A watch is a way of keeping time and doing so portably. As a young man, this was the only way I had ever thought about watches.

But, as various students pointed out, ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Excel Annoyances

Excel Annoyances

Curtis D. Frye
Microsoft® PowerPivot for Excel® 2010

Microsoft® PowerPivot for Excel® 2010

Marco Russo, Alberto Ferrari

Publisher Resources

ISBN: 9781626562226