9 Sales

“I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win–win situation.”

Bo Bennett

If you think sales is an easy sleazy business, think again. Sales is about making friends, investing in relationships, and getting others to see the world the way you do. Sales is about sharing your passion, convincing individuals to believe and buy into your concept, product, and services. Sales challenges even the toughest competitors, as it demands the discipline to persevere and prove your worth. Sales rocks.

In this chapter we look at the attitudes and behaviours that impact on the sales process, which at its core is all about building relationships and delivering on promises.

“Sales are ...

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