Book Yourself Solid for Coaches and Consultants

CHAPTER 15The Book Yourself Solid Writing Strategy

Words are, of course, the most powerful drug used by mankind.

—Rudyard Kipling

Article writing is an effective way to create awareness for your services and build your reputation. Using the five-part Book Yourself Solid Writing Strategy you’ll learn how to write effective articles and post them online, one of the most effective ways to generate traffic to your website.

You’ll also learn how to analyze some of the different offline writing markets and the steps to get editors to publish your articles. Writing articles and publishing them online and offline will help you establish your reputation as an expert while generating interest in your products, programs, and services. By publishing online and offline, you will imprint your position as a category authority as widely as possible.

If you consider yourself a writer, you’re going to say, “Yes, this Book Yourself Solid Self-Promotion Strategy is for me and I’m going to jump on this right now.” If you don’t picture yourself as a writer, you might be inclined to skip over this chapter, but please don’t. Even nonwriters can learn to write effective articles.

My fourth-grade teacher said I had the worst spelling she had ever seen in her 25-year career in teaching. Many years later, when I told one of my childhood friends that I had sold a book to a big-time publisher, he questioned how I could do that without his help. He still had an impression of me as the kid who didn’t even ...