Book Yourself Solid for Coaches and Consultants

PART 2GETTING VISITORS TO YOUR WEBSITE

I think the internet is uniquely suited to this free market idea … we all need each other.

—Pete Ashdown

Here is where we look at how to create a steady flow of traffic to your site and how to convert that traffic into business, a process that’s called generating traffic. I’ll cover the most important and easy-to-understand, tried-and-true techniques and strategies for generating more traffic to your site, along with the two essential principles of visitor conversion, so that when someone does visit your site, they give you permission to keep in touch (market to them).

Optimize Your Site

Search engine optimization (SEO) is all about how to get the search engines to notice your site and, ideally, to give you a good ranking. Then, when someone searches for what you’re offering, your listing will be displayed in a high position in the search results. SEO is a big topic. Entire books are written about it so I’ll touch on only the basics, and if you choose to make SEO a primary traffic generation strategy, I trust that you’ll continue your learning elsewhere.

As the sheer amount of content on the internet expands by millions of bits and bytes every day, SEO is a game that is increasingly tough to “win”; however, a basic understanding of how the search engines index and read your site is excellent to have so that you’re not losing out on potential traffic.

Make sure your site is optimized with the best keywords, that is, words or phrases ...