19Once Upon a Time

Become a Great Storyteller

WHEN’S THE LAST TIME you heard a really great speech from one of your organization’s senior leaders? How’d he or she do? Were you engaged? Did you understand the intended message, and could you translate that for your team? Was any part of it truly memorable? How did it land with the rest of the audience—could you tell? The fact is leaders often find themselves speaking or presenting in front of an audience of employees, trying to deliver a particular message. You’ve probably been in front of your own team several times this year. How’d you do? Are you happy with your speaking or presenting style? Did you have a specific purpose in mind, and did you achieve it? Though it helps to have persuasive facts, ...

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