Chapter 1
Born Global Firms: An Introduction
History and Heraldry is a company in England that specializes in gifts for history buffs and those with English ancestry. Within a few years after the firm’s founding, History and Heraldry was selling its products in 60 countries, with exports generating about 70% of total production. The firm’s biggest markets include France, Germany, Italy, Spain, and the United States (Coleman, 2005). Cosmos Corporation, Inc., is a young company in the United States that makes binoculars, telescopes, and various other optical devices. Within a few years of its founding, Cosmos began selling its products in Europe and Japan. Soon after that, the firm had expanded its sales to some 28 countries around the world. ...
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