Chapter 6
Implications for Managers: Successful Born Global Firms
Small multinational enterprises now comprise a substantial proportion of new enterprises in Europe, Asia, North America, and elsewhere. Their emergence reflects the internationalization of a class of firms that, until now, were not generally regarded as significant international players. The twin trends of globalization and advancing technologies have contributed to the rise of an extraordinary enterprise that is highly active in international business from its earliest days. Born globals are typically guided by managers who view the world as their marketplace and undertake substantial internationalization from or near the firm’s founding. Compared to traditional MNEs, born globals ...
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