Bottlenecks: Aligning UX Design with User Psychology

Epilogue

You see now that it is ourreceptivityto your life’s work that matters greatly if you want your meme to be one of the few that enjoys a global viral cascade. With that established, you now see the true nature of our counsel in this book. What raises our receptivity? In our view, the answer is how well it aligns with the psychological bottlenecks of attention, perception, memory, disposition, motivation, and social influence. As Richard Dawkins, the sociobiologist who invented the word meme (see the Prologue) put it, “The survival value of [a] meme in the meme pool results from its great psychological appeal.”

Our thesis began with the notion that many good memes fail that are worth spreading . In network terms, this implies your signal ...