Boundless

5Integration: Aligned Purpose + Value/s | Orchestration + Choreography | Circularity

“It's like Einstein said, it's easy to discover the theory of relativity; all you have to do is ignore a few basic axioms. What are they [in education]? One axiom is that you should separate kids by social class. We don't do that. You should separate those who are trained to use their heads from those who are trained to use their hands. You should segregate those who are going to college from those not going to college. You should segregate the school from the community like the old citadels from the twelve hundreds. Those are really old notions you know and so we just basically ignore all those things.”

—Larry Rosenstock, CEO High Tech High Schools (2009)

What does it mean to be a company in a digital-first, decentralized world? What provides that sense of belonging when the physical manifestation of the company, the office, and its signage has been replaced by a loose confederacy of individual homes, coffee shops, cars, and other workplaces of the future? And what distinguishes one company from any other or from the “ecosystem” or from its own customers or competitors? The answer is Integration: integration of identity and purpose through an aligned workforce, integration of mission and the jobs-to-be-done through orchestration and choreography, integration of knowledge and value through the end-to-end and circular integration of customer journeys and data. The more Boundless the company ...