Boundless

10Becoming Boundless: Mindset | Operating Model | Relationships

Boundless companies transcend the limits of traditional organizations. They are designed to achieve shared success, generating value for their customers, business partners, and communities, as well as for themselves and their employees. This success is realized by resources that are individually empowered to be autonomous, connected, and mobile, and that are collectively organized to be integrated, distributed, and continuous.

It's natural to ask where to start on the road to becoming Boundless. Well, it depends. But there are some points we can offer to get you started on a successful path:

• First, the Boundless model is so different (and not in any way obvious) that the normal rules of business just don't apply. Boundless is a new way of organizing and operating that redefines success from a profit-first perspective to a holistic one—where profit, purpose, and value are mutually reinforcing, not mutually exclusive. To succeed in this journey, leaders would be wise to fully assimilate the Boundless principles and the ways of thinking that come with them. They need to try on not only the Boundless mindset but also the new metaphors and language that come with it. (We will briefly review the principles following.)
• Second, pursuing Boundlessness calls for reimagining an organization's operating model, especially in how it enables the business to be in a state of constant flow and connectedness. The operating model ...