Boundless

Preface:The Journey to Boundless

Our companies and institutions today are not organized to deliver customer success; they're organized to accumulate and protect their resources and to extract maximum value from them for their own success. It's an old business model that is grounded in the ideas of structure and control, independence and strength. In times of relative stability it worked very well. However, in this age of accelerating technological innovation, of increasingly empowered individuals, and of ongoing societal crises, we need a new model.

We created that model, and we've titled it Boundless. It's a model organized for the success of not only the company itself but also of its customers and employees—as well as of all other partners and rights owners, including community and environment. It is a model that lives in flow, in connectedness, and in responsiveness. It is a model that is optimistic; it sees opportunities where others may only see danger, and it sees value in gratitude and reciprocity. Boundless is the redefinition of resource management, the operating model for the future of success.

Our Journey to Boundless

The two of us were on quite different paths when we first recognized Boundless as an emerging and important phenomenon—but we met at a critical juncture in 2017 and have since continued the journey together. We'll next share our individual paths.

Henry's Path

For me it started a long time ago, in 1995, when a friend recommended I read Kevin Kelly's ...