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Brand Aid, 2nd Edition by Brad VanAuken

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Free Sample Excerpt from Do It! Marketing, by David Newman

For additional—and fun—insights on how to rev up your marketing impact, be sure to read David Newman’s Do It! Marketing [ISBN 978-08144-32860; $19.95 (retail); also available as an e-book]. This no-nonsense guide gives you dozens of ideas, tactics, and tools, such as “avoid blah, blah marketing” and “pull—don’t push—decision-makers into your world.” Newman’s premise: Only action creates results. Here’s a free sample from the book …

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INTRODUCTION

For experts and smart companies who want to stand out from the crowd…

As a small business owner, independent professional, or thought-leading ...

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