February 2012
Intermediate to advanced
312 pages
10h 47m
English
Content preview from Brand Bible
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
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CONTENTS
Part one /
BUILDING
BRANDS
CHAPTER 01 14 MEANINGfUL MARkINGS AND THE GREAT LEAP fORwARD
CHAPTER 02 20 fRUITS Of THE ELIzABETHAN ERA
CHAPTER 03 30 POTTER’S GOLD
CHAPTER 04 40 TRADEMARkS AND THE GROwTH Of CONSUMER PACkAGED GOODS
CHAPTER 05 64 THE BEGINNING Of MANUfACTURER BRANDS
CHAPTER 06 82 BREAkING THE MOLD: COCO CHANEL, kRUEGER BEER, AND LACOSTE
CHAPTER 07 92 THE GREATEST GENERATION Of BRANDS
CHAPTER 08 102 THE EvOLUTION Of REvOLUTION
CHAPTER 09 116 BRAND IDENTITY, CONSUMER ExPERIENCE, AND THE INTERCONNECTED PACkAGE
CHAPTER 10 132 BRANDAPTATI ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.