F39 Job:09-26878 Title:RP-Brand Bible
#175 Dtp:204 Page:186
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001-320_26878.indd 186 10/7/11 10:21 AM
BRAND BIBLE186
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1 4
of domestic appli-
ances in the booming postwar years can be seen in
the August 1948 issue of House & Garden maga-
zine, whose cover rather prosaically featured little
more than the interior drying rack of a Hotpoint
dishwasher. The accompanying feature story,
“The Vanishing American,” outlined the decline
of what had been an essential xture of every
upper to upper-middle class home for centuries:
the domestic servant. Replaced by a seemingly
endless parade of chromed and enameled appli-
ances for ...
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