F39 Job:09-26878 Title:RP-Brand Bible
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BRAND BIBLE254
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Cheryl Swanson says that a great brand is something
for which there’s no substitute. For me, there’s no
substitute for my iPhone, my kayak, or my ’65 Ford
Mustang. Some brands can oer that experience and
others do not.
Every designer wants to work on brand design for the
next Apple or Grey Goose. The design challenges are
relatively easy to manage on a prestige brand with an
already established emotional ex ...
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