F39 Job:09-26878 Title:RP-Brand Bible
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BRAND BIBLE254
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
Cheryl Swanson says that a great brand is something
for which there’s no substitute. For me, there’s no
substitute for my iPhone, my kayak, or my ’65 Ford
Mustang. Some brands can oer that experience and
others do not.


Every designer wants to work on brand design for the
next Apple or Grey Goose. The design challenges are
relatively easy to manage on a prestige brand with an
already established emotional ex ...

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