(RAY)
F39 Job:09-26878 Title:RP-Brand Bible
10-C65031 #175 Dtp:204 Page:282
001-297_C65031.indd 282 10/24/11 7:28 PM
BRAND BIBLE282
(Text)
The Girl Scouts had made a lot of internal
changes and they were ready to communicate them.
They wanted to convey that the Girl Scouts is as
appropriate to today’s girls as it was to their moms.
They wanted to gure out ways to keep girls
involved and excited about being a part of Girl Scouts
even as they get older, when Girl Scouts is no longer
seen as the cool thing to do.
30
How to Br
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