(RAY)
F39 Job:09-26878 Title:RP-Brand Bible
10-C65031 #175 Dtp:204 Page:294
001-297_C65031.indd 294 10/24/11 7:30 PM
BRAND BIBLE294
(Text)
The genesis of Mother, both as a brand and as an
idea, comes from the notion of a bunch of people
who sit around a table—a table like the one that your
mother might set. The idea is also that the environ-
ment generates a sense of warmth and fun, as well as
a sense of mystery or conict—it evokes the complex
vocabulary of emotions and experiences we can
have with our family members. But it also reminds
us that we all come from a common space and have
a common purpose. A family’s common purpose is
to sustain a
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