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Brand Bible by Debbie Millman

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AcknowleDgmentS
Very special thanks to Jeremy Lehrer for his editorial genius.
Very special thanks to Taryn Espinosa for her tremendous organization and production skills.
Special thanks to Rodrigo Corral, Noah Armstrong, and Steven Attardo for their beautiful design.
Special thanks to Richard Shear for helping to create the framework for this book.
Thank you to Emily Potts for allowing us to make this book and for her innite patience.
Thank you to the kind people at Rockport: Betsy Gammons, Cora Hawks, and David Martinell.
Thank you to Rochelle Fainstein, James Gaddy, Caitlin Dover, and Marli Higa for their
editorial contributions.
Thank you to Brent Taylor for all of his wonderful photography.
Thank you to Shutterstock.com for the breadth and depth of their catalog.
Thank you to Sibylle Wolf for allowing us to use her historical photographs.
Thank you to the faculty and sta of the School of Visual Arts Masters in Branding program:
Rob Giampietro, Dr. Tom Guarriello, Scott Lerman, David Weisman, Pamela DeCesare, Richard Shear,
Dr. Daniel Formosa, Sem Devillart, Jaime Cohen, and Rainy Orteca. Also, thank you to Lisa Grant,
Jennifer Simon, and Gonzalo Muiño.
Thank you to the incredible inaugural students of the School of Visual Arts Masters in Branding
program, who, without their contribution, this book would not be possible: Maxine Gurevich,
Zachary Tyler Lynd, Abby McInerney, Manal Nassar, Kathyrn Spitzberg, Taryn Espinosa, Jadalia Britto,
Jeremy DiPaolo, Margaux Genin, Daniel Lin, Mo Saad, Chi Wai Lima, Noah Armstrong, Natasha Saipradist,
Lee Changzhi, Myles Gaythwaite, Portia Hubert, Rebecca Etter, Curtis Wingate, Sascha Donn,
Timothy Harms, Jessie McGuire, and Brian Ganey.
Thank you to the Proctor & Gamble Corporation, especially Phil Duncan, Elizabeth Olson, Olga
DelaRoza, Amy Brusselback, Carolina Rogoll, Jeanbaptiste Salvado, Sidney Fritts, Martha Depenbrock,
and Kathy Welker for all of their assistance with the MPS Branding Program and with this book.
Thank you to the Johnson & Johnson Corporation, especially Rusty Clifton.
Extraordinary thanks to the many, many people we interviewed for this book and who allowed us to
feature their work.
Thank you to David Rhodes and Steven Heller for everything.
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